A meteor is streaking toward the earth at an unprecedented speed. NASA has pinpointed its trajectory, and there is a 100-percent chance that your customer’s office will be reduced to a steaming crater within 24 hours.

Are Your Customers Thinking Too Big About Disaster Recovery?

These are the disasters your clients should be focusing on when they’re developing a disaster recovery plan.
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The way people sometimes talk about cloud storage, you would think that every enterprise in the world was moving all its critical data to the public cloud. The reality is, well, more realistic. The cloud is not a panacea, but a mode of storage with its own benefits and downsides. By incorporating the cloud—be it public or private—into a well-planned and -architected backup solution, you can leverage what the cloud has and work around what it does not have.

3 Considerations for Adding Cloud to Your Customer’s Backup Infrastructure

By incorporating the cloud into a well-planned and -architected backup solution, you can leverage what the cloud has and work around what it does not have.
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With the promise of an increasingly cloud-based future, the idea of using tape backup might strike some businesses as akin to installing an 8-track player in a car instead of an iPhone jack.

Do you Still Need Tape in Your Backup Solution?

Find out how tape can be a valuable part of a backup solution for a hybrid IT infrastructure.
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There’s a lot more to know about data backup and recovery than an average mid-market client might expect. Depending on a customer’s situation, getting them up to speed on what needs to be done—and why—can be challenging. But with the right strategy, you can guide them through the whats and the whys (and after that, the hows and the whens). The following tips will help you better understand your role in the process of rolling out a backup strategy and better understand what your customers expect of you.

Teaching Your Customers the Importance of Backup and Recovery Resources

These tips will help you better understand your role in the process of rolling out a backup strategy and better understand what your customers expect of you.
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Computers have gotten so user-friendly that even on the mid-market enterprise level, they give users the impression that everything is easy to manage. Of course, anyone in IT can tell you that it is absurd—if not dangerous—to think that any problem a computer has can be fixed with the press of a button.

The Necessity of Enterprise-Grade Backup Software

A great enterprise backup software solution is critical. We'll show you why
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Even if you’ve been selling backup solutions for a while, you might just now be starting to take this cloud thing seriously. And as you start to explore your options for selling cloud backup solutions to mid-market clients, you’ll no doubt recognize right off the bat that it’s a brave new world. Having a, subscription-based data storage repository operated by a vendor on one side, a client on the other, and you in the middle calling the shots from implementation on down the line, makes for a whole different relationship than, say, deploying a backup server. It’s different for you and different for your clients.

3 Ways the Cloud Has Reshaped Data Backups for Partners

Considering the following ways the cloud has reshaped data backups will help you better understand your role, as well as how you can support your clients.
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Lately, the cloud has been gaining popularity amongst mid-market businesses implementing backup solutions. The cloud has become such a popular solution, in fact, that it’ll probably be at the top of your client’s list of options to discuss, whether it’s a new business just getting off the ground or a business that has been around for a while and is growing tired of tapes.

The Top 3 Questions Your Clients Have About Cloud Data Protection

Be on the lookout for the following questions your clients will undoubtedly have about cloud data protection.
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The world has never been more dependent on data than it is today. The daily lives of customers, the efficacy of public institutions and the profitability of enterprises all depend on the safety and sanctity of information stored on drives—in offices or diffuse cloud data centers—around the world. This is, of course, pretty good news on some levels. We see the benefits of data everywhere from our streamlined e-commerce experiences to our community healthcare initiatives. But with data being as important as it is, the prospect of it disappearing can be quite terrifying. It really makes you wonder why any enterprise would operate without a good backup in place. It’s working without a net when there’s no need to—unlike a tightrope walker, a business doesn’t impress anyone with an omnipresent sense of danger. As a solution provider, it’s your role to prevent your client from tempting fate.

The Real Cost of Data Loss to Your Client's Business

With data being as important as it is, the prospect of data loss can be quite terrifying.
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We live in a world with what sometimes feels like too many choices. Anyone who has used a streaming service to watch a movie has had the experience of scrolling through thumbnails of films for what seems like hours, only to go to bed without ever deciding on what to watch.

3 Key Features That All Backup and Recovery Solutions MUST Have

Here are a few features that backup and recovery software solutions absolutely must have.
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So you’ve had all the meetings with your customer. You’ve gotten buy-in from everyone from the C-suite on down. Contracts are signed, “i”s are dotted, “t”s are crossed, roles are defined and IT is ready to help roll the project out. You’re well on the way to guiding a customer through the implementation of a cloud backup that will keep them safe from a thousand different potentially horrific data-loss scenarios. It feels like a job well done.

Then you open your email. You find a message from your client, sent at 4 a.m., displaying all the signs of panic. A string of racing, stream-of-consciousness complaints, replete with misspellings and possibly even the egregious use of the caps lock button. The client has heard some things about the cloud, and they want to know exactly what you’re getting them into.

Customers having a bit of cloud confusion is not unwarranted. Business cloud backup is a fairly new technology with a lot of unknowns still surrounding it. But you can help customers make the right choices by understanding the following four common points of customer confusion about business cloud backups.

4 Ways Business Cloud Backup Confuses Your Customers

Here are four common points of customer confusion about business cloud backups and ways to help them make the right choices.
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