The Art of Communication in a Changing World

Putting your audience first leads to greater success in a challenging marketplace.
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When crafted with care, surveys can strengthen your relationship with customers and provide a reality check on how customers perceive your company. Follow these nine steps to create customer surveys that provide the insight you need to run your business better.

Get Great Results With Effective Customer Surveys

Customer surveys can provide a wealth of feedback to improve your company. Check out these nine tips for high response rates and actionable insight.
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Your first reaction may be to cringe at online criticism, but adjust your thinking and see it as an opportunity to show customers that you’re listening. When you respond with a fast, personal post, you have great odds of winning back good feelings from the customer—and their friends and followers.

Four Steps to Redirect Online Criticism

When negative posts pop up on social media, control the message--and deliver outstanding customer service--with positive, fast communications.
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Small Business Through Ingram Micro

The Ingram Micro small business blog provides tips, tricks, and advice for small-business owners and IT professionals.  It seeks to give business owners and IT professionals a place where they can ask questions, get advice, compare notes, and learn from one another’s mistakes.  The small business blog contributors also highlight unique programs and services that Ingram Micro provides to support your business.

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