If you’re a DC/POS specialist who typically sells to retail, you might not realize that your barcoding knowledge can also be applied to the healthcare market. While healthcare is obviously markedly different from retail, if you take time to learn the nuances of healthcare, you might open yourself up to new levels of success.
According to a recent report from Research and Markets, the global healthcare barcode technology market is projected to grow at a CAGR of approximately 8.7% over the next 10 years. This growth is especially impressive when you consider the overall size of the market is estimated to reach nearly $1.2 trillion by 2025. Opportunities to sell barcoding solutions exist throughout the vertical.
Here are three common barcode uses in healthcare today:
Inventory—The most common inventory tracked in a hospital includes pharmaceuticals and medical supplies. Having a grip on inventory is incumbent on a hospital’s profitability and ability to serve patients. Inventory management will tell a hospital when to buy, how many to buy and which areas or locations should hold the inventory.
Asset management—Hospitals own a lot of small, expensive and critical devices that can easily get misplaced or misallocated in any of the many rooms. Asset management solutions allow hospitals to maximize investments by providing detail on whether all devices are in use, where they’re being used and if they’re in the right place. This process can be made more efficient by incorporating RFID to track assets as they pass through gates automatically.
Patient rights—Errors can lead to poor patient outcomes, including death. By placing a barcoded wristband on patients upon admittance, hospitals can ensure the right medicine is being delivered to the right patient, at the right time, in the right dose and in the right route.
These three applications create a considerable amount of opportunity for solution providers who can differentiate themselves. Consider these best practices to stand apart from your competition:
Include all stakeholders—While something like asset management might seem straightforward, each department might have its own unique needs. When engineering your solution, gather input from anyone who could be using the solution.
Highlight security—Ensure that any solutions you install are compliant with existing security requirements. Additionally, ensure networks (wired and wireless) are secure. Mobile device management can ensure all mobile devices are updated and secure. Lean on Ingram Micro’s Professional & Training Services for help in conducting penetration testing.
Get “sticky”—The more services you provide the hospital, the less likely you are to lose the business to a competitor. Strive for at least three critical services and stack value upon value.
Sell specialized products—Leading device manufacturers have been busy bringing purpose-built rugged barcoding devices to the healthcare market. Today, devices of various sizes and costs can be deployed to not only address the three uses mentioned above, but include value-added features—such as push-to-talk (PTT)—that further increase efficiencies and improve patient outcomes.
Healthcare is a complex market with a broad array of opportunities and challenges. The most crucial factor in your potential success in this market could be a willingness to lean on partners for assistance. Contact Daryl Schuster, Ingram Micro’s barcoding and RFID expert for guidance on maximizing your opportunities for success.