Statistics will help you build a pitch for new initiatives to support for bring-your-own-device (BYOD). Companies are embracing BYOD at record rates but struggling with security and enterprise integration. The BYOD statistics can help you sell new customer opportunities.
Here are some market BYOD statistics to help you sell BYOD support:
The BYOD Market Opportunity
The BYOD statistics show that the market continues to rise with no end in sight. And because of the BYOD boom, ancillary opportunities such as wireless LAN (WLAN) networking are booming as well:
- The global market for BYOD will increase from $67.21 billion in 2011 to about $181.39 billion by the year 2017 (from MarketsandMarkets).
- North America has the largest market share of BYOD adopter with 36.10 percent of the global market in 2011. That 36.10 percentile is expected to grow from $24.26 billion in 2011 to $58.6 billion in 2017 (from MarketsandMarkets).
- 67 percent of workers already use their personal devices in the workplace according to Microsoft (as reported by CBS MoneyWatch).
- 60 percent of companies supported BYOD in 2013 and 90 percent are predicted to support BYOD in 2014 (from Exinda).
- 50 percent of companies will require employees to provide their own devices for their jobs by the year 2017 (as reported by Gartner).
- The WLAN market continues to boom with growth of 13.7 percent in the third quarter of 2013, largely because of BYOD (according to IDC).
- 80 percent of corporate WLANs will become obsolete by 2015, largely because they will have to have 300 percent more wireless access points to accommodate BYOD (from a Gartner report).
The Benefits of BYOD
The BYOD statistics also show that corporations have good reason to jump on the bring-your-own-device bandwagon. The payoff in increased productivity and reduced operating costs outweigh the added risks for many organizations:
- 69 percent of IT decision makers in the U.S. (and up to 88 percent in some countries) feel BYOD is a good thing and is a positive move for their organization (from a Cisco study).
- Workers are more productive using their own hardware; U.S. workers save an average of 81 minutes per week by using their own devices (from a Cisco study).
- 49 percent of users say they are more productive using their own devices (from Forbes)
- The top three reasons employees use their own devices are: a) they get more done, b) they combine work and personal activities, and c) their companies don’t provide personal devices (from FierceMobileIT).
- For mobile users, basic BYOD delivers an average annual value of $350 for companies. With a comprehensive, reactive BYOD program, that gain jumps to $1,300 per mobile user per year (from a Cisco study).
Increased Worker Satisfaction
The BYOD statistics also show that allowing employees bring their own devices to work makes them happier:
- 78 percent of workers believe that using a single mobile device for data access helps them balance their professional and personal lives (from Samsung).
- 82 percent of workers surveyed believe that smartphones will play a “critical role” in employee productivity in the years to come (from an IBM survey).
- 43 percent of corporate users are “very unwilling” to give up the use of data-intensive smartphone apps like Spotify or Pandora in order to access company data (from Exinda).
- 49 percent would opt out of accessing the company network if it meant giving up Android Backup Manager or iCloud access (from Exinda).
Security and Corporate Risk from BYOD
Security continues to be the biggest challenge to implementing BYOD:
- The global BYOD security market is expected to grow at a CAGR of 31.95 percent between 2013 and 2018 (as reported by MarketResearchReports.biz)
- 35 percent of workers say they store their work passwords on their smartphone (according to SecureEdge Networks).
- 80 percent of all BYOD is completely unmanaged (according to SecureEdge Networks).
- 77 percent of employees have received no instruction in the risks of using their own devices at work (from AllThingsD).
- Less than 10 percent of all organizations report they have complete awareness of what devices access their networks (SecureEdge Networks).
- Only 64 percent of companies currently have a BYOD policy in place (from Avaya Professional Services).
- 35 percent of companies say they are not prepared to determine the right BYOD approach (from Avaya Professional Services).
Clearly there is room for new initiatives to support BYOD. Whether customers need to upgrade their WLAN, rethink their security strategy, or deal with new integration challenges to support a growing number of mobile users, it’s up to VARs and system integrators to help them integrate consumer devices in a secure and productive way.
What’s your biggest market opportunity from BYOD? Is there a specific aspect of the market you are targeting to help your customers deal with the BYOD conundrum?