Historically, document imaging was niche technology, restricted primarily to high-volume users with significant back-office paper problems. In recent years, however, as hardware prices have dropped, and software has evolved, document imaging has become more accessible to mainstream users. However, the market has carried over a lot of terminology from its days as a niche application—some of which you and your customers may not be familiar with.

A Glossary of Common Document Imaging Terms To Keep On Hand

Here is a glossary of some common document imaging terms that you should be familiar with as you move forward in the market.
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Big data is currently a hot topic in the IT market. Big data is about ingesting data from multiple sources and then making sense of it. These sources can include transaction systems, Web sites, machine logs, sensors (think GPS), and social media. They can also include archives of scanned documents.

The Relationship Between Document Imaging and Big Data

Any organization that wants a complete picture of its data to apply analytics to can’t ignore document imaging.
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On the most visual level, document imaging appears to involve scanning a piece of paper and converting it to an electronic image. But this simple conversion process is only the tip of the iceberg. It’s what goes on behind the scenes in document imaging software that provides the reason that someone would want to implement the technology. It’s the capture, workflow, OCR, ECM, and other types of imaging-related software that provides the return on investment (ROI).

Why Document Imaging is More Than Just Scanning

What goes on behind the scenes in document imaging software provides the reason that someone would want to implement the technology.
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For resellers, document imaging systems are typically thought of as one-time deals that produce a large amount of revenue up front. However, with today’s increasing demand by customers for cloud applications purchased through subscription models, document imaging is starting to offer more opportunity for recurring revenue. Even before subscription sales came into vogue, there was (and still is) opportunity for VARs to earn recurring revenue on hardware service and software maintenance contracts sold in conjunction with document imaging systems.

Document Imaging Maintenance and Service Contracts 101

If software it being utilized for a mission-critical application, as document imaging typically is, maintenance contracts are practically mandatory.
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Once upon a time, a document imaging specialist may have been thought of as someone who scans paper documents and converts them into document images. But the truth of the matter is, a successful document imaging implementation has always been about more than just scanning. After all, the old saying goes, “If you take a paper problem and scan the paper without improving the process, all you are doing is creating a digital problem.”

How the Role of the Document Imaging Specialist is Changing

Now more than ever, document imaging specialists must focus on how the technology can be used to improve their customers’ processes.
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Imaging is not a new concept in organizations but some clients still struggle with understanding how document imaging benefits their businesses. To clarify why paper documents should be converted into electronic form, here are three analogies that highlight the importance of achieving this goal:

3 Analogies for Explaining Document Imaging Benefits to Clients

Imaging is not a new concept in organizations but some clients still struggle with understanding how document imaging benefits their businesses.
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In a world where the volume of electronic transactions is growing every day, there is an increasing desire by organizations to deal more efficiently with paper. In the trade organization AIIM’s Paper Wars 2014 study, 68 percent of respondents said that “business-at-the-speed-of-paper” would be “unacceptable in just a few years’ time.” Furthermore, only 35 percent of respondents said they had a maxim to drive paper out of their business.

Seven Reasons to Sell Document Imaging Solutions

The marketplace is ripe for document imaging solutions; here are seven reasons you should be selling them.
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Document imaging services enable the conversion of paper documents to an electronic format. This involves digitizing the paper and capturing any necessary information from it, such as indexing data or information used in line of business systems like ERP, accounting, CRM or HR systems. Document imaging services can be delivered in two ways:

5 Common Misconceptions About Document Imaging Services

If you are going to offer document imaging services, it’s important to know what you are getting into.
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Being an effective document imaging specialist requires a certain skill set. You must be able to configure a scanner and effectively deploy capture and document management software. These are not skills that every VAR has, so they can certainly be used to differentiate yourself in the market.

Document Imaging Specialist Keys to Success

Being an effective document imaging specialist requires a certain skill set.
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The document imaging services market continues to mature - but it has also maintained its place as a specialty or niche play, which means there are still decent margins to be had for service providers with the right skill set. In fact, in 2014, the trade organization AIIM surveyed more than 300 providers of document imaging services—85% of which reported that their 2013 results were as strong as their previous annual results. Thirty-nine percent of the document imaging service providers reported that their 2013 results were, in fact, stronger than they had originally anticipated.

The Market for Document Imaging Services

The document imaging services market continues to mature but it has also maintained its place as a specialty or niche play.
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The public awareness of document imaging has increased immensely in the past 20 years. Thanks to the standard capabilities on most MFP devices these days, almost everyone knows how to capture and store or share images. But this does not mean that they understand document imaging systems.  

Document Imaging System FAQs You Should Prepare For

Customers may have questions before moving ahead with the installation of a document imaging system. Make sure you're prepared.
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Document Imaging Through Ingram Micro

Discover how new printers, scanners and document imaging software can help your customers manage costs and become more productive.

 
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