As the video surveillance industry continues to evolve, some value-added resellers (VARs) find themselves drawn to the latest technology trends. But not every innovation fully catches on. How can a VAR hone in on those trends that are going to truly benefit its business?
First step: Focus on the innovations that are most likely to last and to have broad implications for the industry. Here we take a look at some of the key surveillance trends that you should be aware of now:
The era of 4K
As the industry works its way through the initial hype of 4K surveillance, many customers are beginning to see the true benefits of ultra-HD-resolution cameras. In the next several years, it’s likely that many new, higher-end applications will move toward 4K, especially as prices trend downward. As a result, these customers will benefit from greater incident detection and review, more precise analytics capabilities, reduced camera counts, and more.
Of course, as 4K cameras make their way into the industry, many customers will wonder if their bandwidth needs are going to increase dramatically. Luckily, advancements in compression techniques, such as H.265, are helping keep bandwidth requirements manageable. In fact, today’s 4K cameras already use less bandwidth than IP cameras manufactured just a few years ago, which will help your customers keep costs down, even as they upgrade their surveillance capabilities.
A growing number of surveillance customers want to trust their VAR to provide a single, end-to-end solution. For many, this includes not only video surveillance, but also access control, alarm systems, visitor management, video management software (VMS) and other security platforms, and even unrelated building systems and point-of-sale (POS) platforms.
Today, providing an end-to-end solution is easier than ever before, because security technologies are being manufactured to be more streamlined and optimized for integration. Depending on the needs of your specific market and vertical, you might consider offering comprehensive solutions—and learning a bit more about other building systems. In the years to come, this might come to represent more of your service offering than you ever expected.
VMS and access control
Intuitive integration between VMS and access control is now a must-have for many customers, especially as newer cloud-based and wireless access control innovations take hold. Over the next several years, expect to see an uptick in demand for VMS/access control integration, which enables security personnel to combine key surveillance and access control tasks.
In the next few years, experts agree that 180- and 360-degree cameras are going to become increasingly popular. Devices with multi-sensor and multi-camera systems are likely to lead the pack, as end users realize the significant benefits—including reduced camera counts and improved incident detection—available through these technologies.
Finally, analytics is continuing to evolve and become more widely used. For example, in the U.K., a growing number of retailers are using facial-recognition technology for loss prevention. If U.K. retailers have success in this area, you can expect to see facial-recognition technology spread like wildfire throughout the U.S. retail market, especially if prices continue to edge downward.
On the subject of video analytics, there is also a move away from server-based analytics and toward analytics that are built directly into intelligent devices. This gives both VARs and their customers more flexibility for deploying and installing analytics in ways that will maximize their benefits, including integration with other systems.
What key surveillance trends do you think will have the biggest impact on your business in the next three to five years?
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