Imagine going into your local home improvement store with the goal of purchasing a new ceiling fan. As you walk through the entrance, a digital display changes from a general “Summer Closeout” message to an advertisement about a ceiling fan sale. What a coincidence, you think, chuckling to yourself. As you enter the lighting and ceiling fan department, a digital display in that area begins showing a commercial for the exact make and model of ceiling fan you’d researched before leaving your house. This is beyond coincidence, but you’re ecstatic to learn that the fan you want is on sale today.

5 reasons to personalize digital signage content with beacons and Wi-Fi

Beacons, Wi-Fi and digital signage are redefining customer engagement. Are they playing a big enough role in your pro AV sales strategy?
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airport-digital-signageAs you know, the driving force behind digital signage is the need to get a lot of eyeballs on a message. Markets such as retail and hospitality are an obvious fit, which is why we see so many digital signage implementations in those industries. However, there are other markets with similar needs that you shouldn’t overlook. Take, for instance, the public transportation niche of airports.

Airport digital signage opportunity now arriving

Pro AV solution providers seeking new opportunities should address the diverse signage needs of the airport market.
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shutterstock_1115003423Most pro AV specialists keep an eye on trends and new potential sales opportunities. While markets such as hospitality catch a lot of attention, there are other niches that can provide a healthy boost to your revenue if you take the time to understand the market needs and educate yourself on how to deliver the right solutions to address those needs.

Set your sights on command-and-control installs

Poised for growth across many verticals, the command-and-control market is a significant opportunity for pro AV/digital signage solution providers.
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all-aboardWhen Amazon announced its intention to create a second headquarters in North America, many cities began battling for the chance to be selected. Of course, Amazon has a lengthy list of things it’s looking for in its “HQ2” city. One important characteristic is an efficient mass transit system to allow commuters to get to and from the office.

All aboard! Public transportation needs digital signage solutions

An increase in public transportation in smart cities and booming metro centers has opened the door for solution providers focused on pro AV solutions.
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6-digital-signage-content-mistakesYou just installed an amazing digital signage solution for your customer. The LCDs are bright and the colors are vibrant and eye-catching. The displays are driven by the latest, most intelligent content management system available. Everyone is happy as the job is completed.

6 digital signage content mistakes you don’t know you’re making

Go from a digital signage zero to a hero by avoiding these common content mistakes.
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Infographic: Get your cheat sheet for hotel pro AV/digital signage

This infographic offers an overview of the many opportunities to sell digital signage and other pro AV technologies to the hotel market.
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shutterstock_41239444Just a couple decades ago, the only technology you’d find in a church was a PA system. Today, many churches are leveraging an assortment of cutting-edge audio-video technologies to deliver immersive and lively worship experiences to their members. Booming high-definition sound, powerful projectors, giant screens, video recording, videoconferencing, lighting and more all add up to the worship market creating a lot of potential for pro AV solution providers. If you think this vertical might be a good opportunity for your business, take note of these tips before making your first sales call.

5 tips for selling pro AV to churches

Today’s churches are among the strongest adopters of cutting-edge pro AV technologies, but do you have what it takes to sell to this market?
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7-Commercial-AV-Installation-Best-PracticesBeing good at designing elegant solutions is just one aspect of being a real AV professional. You also need to coordinate and carry off the installation with minimal setbacks or failure. With that in mind, here are some best practices that will ensure your next AV installation goes smoothly and creates a satisfied customer.

7 commercial AV installation best practices

Best practices that will ensure your next AV installation goes smoothly and creates a satisfied customer.
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video-wall-blundersVideo walls are hot right now. Customers want them, and many solution providers are hoping to cash in on the opportunity. Unfortunately, in a rush to grab the business, some solution providers make critical, but avoidable mistakes. As a technology consultant II, Pro AV/Digital Signage for Ingram Micro and his experience working directly with Pro AV solution providers, we sat down with Tom Jones to identify some common mistakes you should avoid with your next video wall install.

Video wall blunders you can’t afford to make

Improve your video wall solutions by avoiding these common mistakes.
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proav-makeover.jpgSavvy solution providers will often track the age of technology they’ve installed for customers, so they’re alerted when it’s time to talk upgrades. Not only can pro AV technologies start to fail around the 5-year mark, but it’s also a certainty that the latest generation of products will include a bevy of enhancements desirable to customers.

Are your customers ready for a pro AV makeover?

Here’s how to capitalize on the customers and prospects coming due for a refresh of their digital signage and UCC technology.
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 2-trends-to-look-at.jpgLater this month, the pro AV industry will converge at the Las Vegas Convention Center for Digital Signage Expo. We urge you to consider attending this show to see for yourself the many ways enterprise audio and video are evolving. Whether you follow the event in person or virtually, here are a few trends we expect you’ll see.

3 trends to look for at the Digital Signage Expo

Here are a few trends we’ll see at Digital Signage Expo that will have an impact on our industry and your business in 2018.
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