We’ve seen impressive innovations and improvements in the pro AV field recently, and projection technology is no exception. To learn more about the latest projection AV trends, common mistakes and opportunities for IT solution providers, we had a quick conversation with Tom Jones, technology consultant II, ProAV/Digital Signage, Ingram Micro.

Q&A: Projection equipment trends you can cash in on

Here are the biggest trends, common mistakes and opportunities to help you succeed with projection AV solutions.
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What a great time to be involved in digital signage—costs have come down, manufacturers are innovating and more customers across many verticals have come to understand the benefits of the technology. Today, the challenge isn’t finding customers, it’s winning them. Competition among solution providers is fierce. Rather than approach the market as a clone of all your competitors, why not attack the market with some unique options? Here are just 6 ways you can stand apart.

6 ways to break the boundaries of traditional digital signage

Rather than approach customers as a clone of your competitors, why not attack the market with some unique options?
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According to research conducted by AVIXA (the Audiovisual and Integrated Experience Association), the government and military vertical is predicted to grow globally from $5.2 billion in 2017 to $7.1 billion in 2022 at a compound annual growth rate (CAGR) of 6.6%. A closer look at the growth in this market reveals a series of trends that should be noteworthy to eager solution providers seeking lucrative opportunities.

5 ways to win big in government AV

Are you capitalizing on these 5 trends that are driving government adoption of pro AV technologies and solutions?
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If you’re interested in giving a boost to your sales numbers, there might be an opportunity right under your nose. Many solution providers, eager to close digital signage deals, fail to probe to seek and identify their customers’ needs for kiosk solutions. As a result, they’re missing an opportunity to provide additional value to their customers and earn a great source of supplemental revenue. Here are just a few common market applications for kiosks you might be able to address.

6 kiosk opportunities you might be missing

You’ll have little trouble convincing your customers they need kiosk signage when you focus on the tangible ROI.
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Imagine going into your local home improvement store with the goal of purchasing a new ceiling fan. As you walk through the entrance, a digital display changes from a general “Summer Closeout” message to an advertisement about a ceiling fan sale. What a coincidence, you think, chuckling to yourself. As you enter the lighting and ceiling fan department, a digital display in that area begins showing a commercial for the exact make and model of ceiling fan you’d researched before leaving your house. This is beyond coincidence, but you’re ecstatic to learn that the fan you want is on sale today.

5 reasons to personalize digital signage content with beacons and Wi-Fi

Beacons, Wi-Fi and digital signage are redefining customer engagement. Are they playing a big enough role in your pro AV sales strategy?
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airport-digital-signageAs you know, the driving force behind digital signage is the need to get a lot of eyeballs on a message. Markets such as retail and hospitality are an obvious fit, which is why we see so many digital signage implementations in those industries. However, there are other markets with similar needs that you shouldn’t overlook. Take, for instance, the public transportation niche of airports.

Airport digital signage opportunity now arriving

Pro AV solution providers seeking new opportunities should address the diverse signage needs of the airport market.
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shutterstock_1115003423Most pro AV specialists keep an eye on trends and new potential sales opportunities. While markets such as hospitality catch a lot of attention, there are other niches that can provide a healthy boost to your revenue if you take the time to understand the market needs and educate yourself on how to deliver the right solutions to address those needs.

Set your sights on command-and-control installs

Poised for growth across many verticals, the command-and-control market is a significant opportunity for pro AV/digital signage solution providers.
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all-aboardWhen Amazon announced its intention to create a second headquarters in North America, many cities began battling for the chance to be selected. Of course, Amazon has a lengthy list of things it’s looking for in its “HQ2” city. One important characteristic is an efficient mass transit system to allow commuters to get to and from the office.

All aboard! Public transportation needs digital signage solutions

An increase in public transportation in smart cities and booming metro centers has opened the door for solution providers focused on pro AV solutions.
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6-digital-signage-content-mistakesYou just installed an amazing digital signage solution for your customer. The LCDs are bright and the colors are vibrant and eye-catching. The displays are driven by the latest, most intelligent content management system available. Everyone is happy as the job is completed.

6 digital signage content mistakes you don’t know you’re making

Go from a digital signage zero to a hero by avoiding these common content mistakes.
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AR2018 6150e2   Infographic   Hotel Pro AV indd

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Infographic: Get your cheat sheet for hotel pro AV/digital signage

This infographic offers an overview of the many opportunities to sell digital signage and other pro AV technologies to the hotel market.
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shutterstock_41239444Just a couple decades ago, the only technology you’d find in a church was a PA system. Today, many churches are leveraging an assortment of cutting-edge audio-video technologies to deliver immersive and lively worship experiences to their members. Booming high-definition sound, powerful projectors, giant screens, video recording, videoconferencing, lighting and more all add up to the worship market creating a lot of potential for pro AV solution providers. If you think this vertical might be a good opportunity for your business, take note of these tips before making your first sales call.

5 tips for selling pro AV to churches

Today’s churches are among the strongest adopters of cutting-edge pro AV technologies, but do you have what it takes to sell to this market?
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