The global digital signage market is expected to grow from $14.89 billion in 2015 to almost $22 billion in 2020, according to a recent industry report.
Much of that spectacular expected growth will stem from the fact that the LCD-based video wall has emerged as the clear choice for digital signage, public display, and any corporate or educational setting where a large-sized, small-depth, and high-resolution display area is needed.
Video walls are so successful at engaging viewers that almost every vertical is employing digital signage in order to satisfy the same goals―to send targeted messages to precise places at precise moments that end users want information.
And as digital signage technology improves and the cost of devices comes down, marketers and content designers have found uniquely creative ways to capture viewer attention, even in an age where people want communication instantly.
But video walls don't just grab attention because they're bigger―rather because they facilitate the creative delivery of content in a way that often transcends the base message and draws the viewer in on a visceral level.
Some of the most amazing video wall solutions are being created on large-scale canvases that often dominate the structure they reside in or on. Here's a look at five of the most intriguing examples:
1. Government – G20 Summit – St. Petersburg
Politicians aren't typically shy about promoting their public images, so it comes as no surprise that a huge video wall was created to support a recent G20 Summit in Russia. Exactly 100 nearly seamless screens created a giant canvas 33.5 feet in length and 19 feet tall. Typical of an international government event, the video wall was configured to feature live, multi-language feeds and photos of the event.
2. Transportation – Tourist Service – Zurich
One of the busiest train stations in the world, Zurich Main Station in Switzerland is a hub for trains headed to most of Western Europe. Greeting passengers is an impressive 20-panel, ultra-modern video wall installed in a serpentine shape that mimics the surrounding foothills. The installation features a rolling video loop of Swiss destinations like Rigi and Jungfrau.
3. Corporate – Ontario
Like something out of a science fiction movie, GE's Grid IQ Global Innovation Center in Ontario, Canada, is a stunning example of how high technology and innovative design can be functional yet scalable and captivating at the same time. The centerpiece of the facility is a 60-foot-wide, 7-foot-tall, 180-degree curved LPD (laser phosphor display) video wall. The digital canvas allows customers to take an interactive, immersive look at energy management tools.
4. Retail – Singapore
If anything can be called the embodiment of the "wow" factor, it's “The Big Picture” located in the Suntec City Retail Shopping & Convention Center in Singapore. More than 660 integrated LED flat-panel displays were assembled to present dynamic content 16 hours per day.
At 49 feet tall by 197 feet wide, it's recognized by Guinness World Records as the world's largest HD video wall. Interactive features are also integrated; these include RFID (radio-frequency identification) tracking systems and sensors on the escalators located just in front of the video wall.
5. Hospitality – Las Vegas
Located in the West Lobby of the Cosmopolitan Hotel in Las Vegas is a kinetic space, centered on eight giant central columns wrapped with mirrors and LCD screens. More than 380 displays on the columns and 26 behind the registration desk create a platform for a variety of customized, immersive, digital experiences that resemble abstract art more than a hotel lobby.
The futuristic lobby space recently attracted the attention of Yoko Ono, who created a video installation called "Imagine Peace" and featured a soundtrack by the late John Lennon.
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