shutterstock_372295927.jpgImagine walking into your next customer sales meeting with complete confidence that the digital signage project you were about to pitch was guaranteed to have a compelling and clear ROI. Having such confidence, and being able to share it with customers, isn’t outside the realm of possibility—as long as you heed the following advice.

Tips to guarantee digital signage ROI

Guaranteeing the ROI of your digital signage solution isn’t impossible—if you follow this advice.
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shutterstock_399241594.jpgToday’s content management systems can do some truly amazing things for your customers. For instance, video cameras and analytics packages can be used to deliver targeted content that matches the gender and age of passersby. However, did you know that analytics can also be used to measure the effectiveness of a digital signage program?

Track digital signage ROI with content analytics

By leveraging content analytics, you can measure the effectiveness of a signage campaign and deliver a tangible ROI.
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