Digital Signage Content Management 101

Digital signage continues to prove time and time again just how effective a vehicle it can be for delivering pinpoint communications to targeted audiences.

Digital Signage Content Management 101

Here are some CMS fundamentals that can provide a solid roadmap to guide you along your digital signage journey:
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How to Protect Your AV Systems from End to EndThe integration of pro AV and IT has opened the door to a number of exciting digital signage solutions that only a few years ago were not available to marketing professionals working in their respective verticals.

How to Protect Your AV Systems from End to End

Knowing how to protect pro AV systems from hackers and thieves by employing a multi-layered approach to security will put your customers at ease.
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Today’s collaboration technology is simply incredible: Highly advanced, easy to use and lightning-fast, it can connect people and display information more effectively than ever before. However, when working with the dizzying array of modern collaboration technology, it’s important to remember the most important piece of the collaboration puzzle: the human element.

The Importance of Adding a Human Touch to Collaboration Technology

When working with modern collaboration technology, it’s important to remember the most important piece of the collaboration puzzle: the human element.
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A Glossary of Common Pro AV and Digital Signage Terms VARs Need to Know

The professional AV industry continues to grow at a steady pace, with digital signage representing a significant part of its ongoing success. For value-added resellers (VARs) that currently sell pro AV, or are considering adding it to their product offering, this is an exciting time of growth and innovation.

A Glossary of Common Pro AV and Digital Signage Terms VARs Need to Know

Some of the key pro AV and digital signage terms that you need to know now
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Tactics to Avoid When It Comes to Pro AV and Digital Signage Marketing

Today's customers have grown accustomed to marketers knowing their preferences and needs―so much so that they demand real-time, personalized content delivered seamlessly and with pinpoint relevance. And at no other time has the pro AV and digital signage industry been perfectly positioned to provide the communications vehicle that makes successful marketing solutions possible.

Tactics to Avoid When It Comes to Pro AV and Digital Signage Marketing

Knowing which tactics work and which ones to avoid will provide added benefit to the pro AV and digital signage products you provide your clients.
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5 Tips for Creating Amazing Digital Signage Content

Digital signage has tremendous potential to deliver a variety of different types of communications to a wide variety of audiences.

But as the digital signage market becomes more saturated and competitive, and as consumers place more stock in mobile options for information delivery, it becomes imperative that a premium be placed on content that is engaging and memorable.

5 Tips for Creating Amazing Digital Signage Content

Five tips that may help produce digital signage content that crosses the threshold from effective to amazing.
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Interactive Digital Signage VAR Help Line

Despite dotting i's and crossing t's, it can be very easy for value-added resellers―even veteran VARs―to encounter unexpected pitfalls when designing digital signage solutions for customers. Often, avoidable blunders are made by making hasty hardware/software decisions, employing inadequately trained installers, or failing to recheck the overall digital signage design plan itself. With the global digital signage market expected to grow by 10% in 2015 and 7% in 2016, profit-conscious VARs should avoid planning digital signage solutions that are not well thought out and potentially ready to turn into a waste of time and money.

5 Things I Wish Someone Told Me Before Installing Interactive Digital Signage

Even veteran VARs encounter unexpected pitfalls when designing interactive digital signage solutions for customers. Here are a few things to avoid.
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Why_Everybody_is_Talking_About_4K_Video_Wall_Processors

Throughout the pro AV industry, “4K” is one of the hot new words one everyone’s lips. 4K screens are starting to become a bit more mainstream, and customers in a growing number of locations have requested their ultra-high-definition capabilities.

As 4K video walls start to pop up throughout the industry, we’re hearing a lot of buzz around 4K video wall processors. But what makes these UHD devices different, and do your customers need to embrace 4K for their own video walls? Let’s take a closer look at why everyone is talking about 4K video wall processors:

Why Everybody is Talking About 4K Video Wall Processors

As 4K video walls start proliferate the AV industry there's a lot of buzz around 4K video wall processors. But what makes these UHD devices different?
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Video_Wall_Software_Terminology_VARs_Should_Be_Able_to_Explain

Today’s video wall software is capable of some incredible things. However, this high level of advancement also means that the software is becoming more complex than ever before.

As a value-added reseller (VAR), you can help guide your customers through the sometimes confusing landscape of video wall software to make sure they fully understand how to make the most out of their system. Here are some of the more common video wall software terms, and what they mean for your customers:

Video Wall Software Terminology VARs Should Be Able to Explain

As a VAR, you can help customers through the confusing landscape of video wall software to ensure they understand how to make the most of their system
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How_to_Explain_a_Video_Wall_Processor_to_Your_Customers

As the digital signage industry continues to advance, the technologies involved become increasingly complicated. As a value-added reseller (VAR), you’re in a position to help your customers understand the various aspects of a digital signage project—and to justify their expense.

In any video wall installation, the video wall processor is one of those lesser-known, but vital, devices. As opposed to LCD screens, processors work “behind the scenes” but still can run several thousands of dollars. So justifying the expense to your customers who are unfamiliar with the technology might be a bit tricky.

Here, we cover the basics of video walls processors so you can easily explain them to your customers:

How to Explain a Video Wall Processor to Your Customers

In any installation, the video wall processor is one of the lesser-known but vital devices. Processors work behind the scenes but still can be costly.
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5_Questions_to_Ask_When_Attending_a_Digital_Signage_Expo

From Digital Signage Expo to InfoComm and all the events in between, the digital signage industry is chock-full of conferences and other events that can be enormously beneficial to value-added resellers (VARs). However, these super-sized tradeshows can seem daunting to VARs who are new to the digital signage world. Many might not know where to begin.

5 Questions to Ask When Attending a Digital Signage Expo

What questions should you be asking when you start attending a digital signage expo as a VAR? Find out here.
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Pro AV/Digital Signage Through Ingram Micro

Learn how to embrace vertical market opportunities with pro AV/digital signage solutions, from retail and QSRs to healthcare and transportation.

Interactive Digital Signage Use Cases to Master

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Effective Marketing Strategies for Pro AV and Digital Signage
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