shutterstock_399241594.jpgToday’s content management systems can do some truly amazing things for your customers. For instance, video cameras and analytics packages can be used to deliver targeted content that matches the gender and age of passersby. However, did you know that analytics can also be used to measure the effectiveness of a digital signage program?

Track digital signage ROI with content analytics

By leveraging content analytics, you can measure the effectiveness of a signage campaign and deliver a tangible ROI.
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shutterstock_644261989.jpgIn recent blogs we’ve discussed why getting into the content management game could be beneficial for your business. It’s margin-rich, it increases the value you can provide to customers, it creates stickier customer relationships and it can create a nice source of recurring revenue.

4 ways to super-charge signage engagement using content automation

Content automation is margin-rich, provides additional value and is a great source of recurring revenue. What are you waiting for?
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shutterstock_372295924.jpgPro AV solution providers often tell us that they’re looking for additional revenue streams. While we certainly recommend selling complementary technologies, there’s also a commonly overlooked opportunity closer to home—content creation and management.

It’s time to get into the content game

If you’re seeking new digital signage revenue streams, there’s an overlooked opportunity closer to home—content creation and management.
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shutterstock_237436351.jpgThere’s never been a better time to get involved in the digital signage game. The solutions have become more powerful, costs have come down and it’s easier than ever to make it a part of your line card.

Digital signage 101: cloud-based content management

Here’s why cloud-based content management systems are an important piece of digital signage solutions today.
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shutterstock_326495429.jpgTired of being another “me too” pro AV solution provider? What bold moves have you made to stand apart from the competition? Look no further than projection mapping—it could be the differentiator you need.

Grab attention—and the market—with projection mapping

Here’s why projection mapping is the differentiator you need to stand apart from the pro AV competition.
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shutterstock_439214011.jpgYou have our sympathy.

Build a business for the future

Here’s a can’t-miss resource for pro AV solution providers looking to build a profitable and sustainable business.
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shutterstock_626626694.jpgWhen it comes to selling IT, all too often solution providers fail to ask the necessary questions to fully understand the needs of their customers. We see this quite often with pro AV solutions, particularly in instances where the customer reaches out looking for a projector. Without adequate planning, a projection project can go from dazzling to disappointing. With this in mind, consider the following best practices when you create your next projection solution.

5 ways to make your projection projects pop

Without adequate planning, a projection project and go from dazzling to disappointing. Here are 5 best practices to make your next project pop.
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shutterstock_380010454.jpgClick to Access the Guidebook

We’ve spoken to many solutions providers who are looking for the next big thing for their business and their customers. There’s a solution that’s easier than ever to learn and implement. It’s dropped in price, while increased in capabilities over the past few years. The return—on investment and objective—is very high and easy to measure. It’s digital signage, and it should be part of your offering.

Free Guidebook: Make digital signage your next big revenue generator

High margins. Easier than ever to sell. Tangible ROI. Fits most customers. Download this free guidebook to digital signage.
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While LCDs have become a popular choice for many professional signage applications, projectors still have their place. Indeed, when it comes to grand lobbies and high-end corporate environments where an extremely large display is needed, projectors are more than capable at delivering stunning, high-quality visuals. In these applications, aesthetics and security of the projector are often as important as the image quality of the content, so it’s ideal to keep the projector out of sight. Unfortunately, this is where many solution providers make mistakes.

It’s not magic: Make projection equipment disappear

Whether for security or aesthetics, hiding projection units is great as long as you avoid some common mistakes.
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Pro AV/Digital Signage Through Ingram Micro

Ingram Micro gets any size job done in just one stop. Big jobs or smaller ones, they have the same needs in common: a lot of expertise, planning and a variety of components.

You don't have time to research and source products from a bunch of different places. That's why Ingram Micro's team offers a unified line card that features the most comprehensive portfolio of in-demand and emerging Pro AV/Digital Signage, digital signage and unified communications products and solutions. You'll find specialized support and business enablement resources, as well as access to a dedicated team of seasoned marketing, sales, business development and technology professionals you need to grow your business.

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