shutterstock_144113662.jpgHealthcare is one of the more difficult verticals to break into, which is why solution providers already involved should strive to maximize their relationships and sell a broad array of technologies. One solution set that’s very appealing to healthcare organizations is digital signage; however, you often won’t know there’s a need or interest in the technology unless you ask the right questions. Indeed, sometimes your healthcare customers won’t even be aware of digital signage as a potential answer to their problems.

Hospital digital signage sales cheat sheet

How to determine if you’re missing an opportunity to sell digital signage to your healthcare customers.
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shutterstock_721794646.jpgIf you’re a solution provider focused on the healthcare vertical, take note. Regardless of whether you’re selling networking solutions, managed services, printers, mobile devices or barcoding solutions to your customers, there’s a good chance you’re leaving money on the table by not tapping into the lucrative digital signage space and easy add-on sales.

What’s trending in digital signage for healthcare?

With numerous applications for digital signage in facilities of all types, savvy solution providers in healthcare are seeing dollar signs.
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shutterstock_56825794.jpg With competition as fierce as it is today, we never want to see a solution provider pass up on a good sales opportunity. However, it happens all the time.

Never pass up pro AV business again

Here’s how you can fill gaps in headcount, expertise and geographic reach to win new pro AV business.
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 shutterstock_566070763.jpgIf you’re like most pro AV solution providers, you’re interested in finding new sources of business. Some look to new verticals. Some create new services to offer. Some expand their line cards. Any combination of these actions can lead to success, but there’s another option you shouldn’t overlook—selling outdoor signage. Costs have dropped, the technology has improved, and customers are interested to the point that LED signage has become a compelling offering.

Seeking more digital signage work? Look outdoors.

Here’s what you need to know to cash in on outdoor digital signage solutions.
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shutterstock_372295927.jpgImagine walking into your next customer sales meeting with complete confidence that the digital signage project you were about to pitch was guaranteed to have a compelling and clear ROI. Having such confidence, and being able to share it with customers, isn’t outside the realm of possibility—as long as you heed the following advice.

Tips to guarantee digital signage ROI

Guaranteeing the ROI of your digital signage solution isn’t impossible—if you follow this advice.
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shutterstock_399241594.jpgToday’s content management systems can do some truly amazing things for your customers. For instance, video cameras and analytics packages can be used to deliver targeted content that matches the gender and age of passersby. However, did you know that analytics can also be used to measure the effectiveness of a digital signage program?

Track digital signage ROI with content analytics

By leveraging content analytics, you can measure the effectiveness of a signage campaign and deliver a tangible ROI.
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shutterstock_644261989.jpgIn recent blogs we’ve discussed why getting into the content management game could be beneficial for your business. It’s margin-rich, it increases the value you can provide to customers, it creates stickier customer relationships and it can create a nice source of recurring revenue.

4 ways to super-charge signage engagement using content automation

Content automation is margin-rich, provides additional value and is a great source of recurring revenue. What are you waiting for?
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shutterstock_372295924.jpgPro AV solution providers often tell us that they’re looking for additional revenue streams. While we certainly recommend selling complementary technologies, there’s also a commonly overlooked opportunity closer to home—content creation and management.

It’s time to get into the content game

If you’re seeking new digital signage revenue streams, there’s an overlooked opportunity closer to home—content creation and management.
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shutterstock_237436351.jpgThere’s never been a better time to get involved in the digital signage game. The solutions have become more powerful, costs have come down and it’s easier than ever to make it a part of your line card.

Digital signage 101: cloud-based content management

Here’s why cloud-based content management systems are an important piece of digital signage solutions today.
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Pro AV/Digital Signage Through Ingram Micro

Ingram Micro gets any size job done in just one stop. Big jobs or smaller ones, they have the same needs in common: a lot of expertise, planning and a variety of components.

You don't have time to research and source products from a bunch of different places. That's why Ingram Micro's team offers a unified line card that features the most comprehensive portfolio of in-demand and emerging Pro AV/Digital Signage, digital signage and unified communications products and solutions. You'll find specialized support and business enablement resources, as well as access to a dedicated team of seasoned marketing, sales, business development and technology professionals you need to grow your business.

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