rendered.jpgIn an effort to better compete online, retailers have been on a mission in recent years to better engage with customers. One way they’ve done this is to track customers to whatever extent they can glean insights into shopping behaviors and engage with customers. Depending on the technologies being used and the extent to which customers opt in to be tracked, the results have varied. However, more recently, we’ve seen the emergence of iBeacon technology and video analytics, which have proven to be very powerful, effective and capable of driving some unique applications.

Increase your video walls’ IQ

iBeacons and video analytics are powerful, effective and capable of driving unique video wall applications within retail.
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shutterstock_386801308.jpgIn your daily dining experiences, you’ve probably come across every type of quick-service restaurant (QSR) menu board out there. Small pizza and sub shops often use individual letters placed on a backlit board. Some small sit-down restaurants rely on chalk boards. Historically, there’s been a correlation between the size of the restaurant and the quality of the menu board. However, due to a number of factors, restaurant owners who are not tech savvy have jumped in and are now embracing digital menu boards.

Even small QSRs need digital menu boards

Selling digital menu boards to small quick-service restaurants is a blue ocean opportunity for VARs—it’s easier than ever, and QSRs can benefit greatly.
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shutterstock_284308823.jpg In our own day-to-day experiences, we’ve all come across video walls. Indeed, we’re seeing them more and more in a variety of implementations. Whether you’re cruising down the Las Vegas strip, waiting in an airport or shopping in the local mall, we encounter video walls everywhere. There are reasons for this proliferation, and it’s these reasons why you should consider adding this technology to your line card.

Now is the perfect time to sell video walls

Video wall technology has dropped in price and has become more powerful and easier to implement. Smart VARs are taking advantage of this opportunity. See how.
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