Don’t just sell security—excel

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Sep 15

Sep 15

Security

shutterstock_583813837.jpgLet’s face it. Any IT reseller can sell security. It doesn’t take a genius to add a firewall or slap on an antivirus software package to a sale.

But if you want your customers to take you seriously as a trusted technology solutions advisor, you’ll need to do a lot more than just sell them security—you’ll need to understand how to solve their IT security problems and give them peace of mind.

Not only that, but you’ll even need to know how to answer the questions they don’t even know they should be asking about.

Security-minded

It’s no secret that advanced cyberthreats are on the rise. Ransomware attacks are a daily reality. New threats and attack strategies are being uncovered constantly. All of this means that IT security is more in-demand than ever before.

Your customers have read the headlines. They know that their company could be the next one to fall victim to a new attack. Or they may have already been hacked and lost valuable business data. Either way, you’ve got customers who want to work with an IT security specialist who can detect and prevent future attacks on their networks.

Are you prepared to help those customers? Do you know how to design a next-generation security solution? Are you up to speed on the latest threats that are out there today?

If you’re not, your customers will find someone who is capable of providing an informed IT security solution. In short, if your customers don’t see you as a trusted cybersecurity advisor, they just might not see you at all.

Don't become invisible

So, what can you do about that?

  1. Start learning more about all the threats that are out there and how to stop them. That involves educating yourself and your team by reading articles, downloading white papers and taking advantage of cybersecurity training opportunities—both online and in person.
  1. Augment your own expertise by leveraging third-party resources that provide access to top-of-the-line cybersecurity experts who can help educate your staff—and your customers—about the newest threats and the latest security solutions.
  1. Partner with some of the leading cybersecurity vendors and manufacturers who have taken a leading role in the security game. Some of those—like Cisco, Juniper Networks, Symantec, among others—have gone above and beyond to study hacker strategies and tactics and even incorporated this data into the design of their hardware and software solutions to augment the effectiveness of their security products.

These steps are essential to the success of your IT security business, and that’s why Ingram Micro offers a security strategy to help you transform your business and become a trusted security advisor to your customers.

With services positioned across all product categories and offerings, Ingram Micro offers a full-solution line card unlike any other distributor. Their technical enablement team, sales and market development experts have the expertise to help you strengthen your security practice.

Learn more

Contact your Ingram Micro security team today or Irma.Garcia@ingrammicro.com  to find out more about how you can transform your business and become a trusted IT security advisor to your customers.

Topics: Security

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