What the Growing Cloud Security Market Means for Your Clients

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >What the Growing Cloud Security Market Means for Your Clients</span>

Nov 17

Nov 17

Security

What the Growing Cloud Security Market Means for Your Clients.jpgCloud computing has shaken up the business IT landscape from the server room and the data center to the desktops and laptops used by the least technical staff in a business. But when it comes to security, the role of the cloud might be elusive to the enterprises and small to medium-sized businesses (SMBs) wondering how they can leverage it. Nevertheless, the cloud security market is growing, as cloud-based platforms become more popular options for staving off the increasingly complex, unbelievably numerous cybersecurity threats proliferating out there. Cloud security solutions are especially coming into fashion for online retailers and SMBs, which, while they can be quite small in terms of workforce, can still move a lot of money and data and be big targets for hackers.  

So if your clients are still in the camp that’s having trouble wrapping its mind around what role a cloud-based security solution could play in its business, the following exploration of what cloud-based security solutions are, why they’re growing in popularity, and what they can handle that others can’t should help them understand.

DDoS and the Bandwidth Problem

The distributed denial-of-service attack (DDoS) has for years been one of the most common kinds of cyberattacks. In such an attack, a hacker who wants to take down a business’s online resources aims the hijacked computing resources of thousands, or even tens or hundreds of thousands, of malware-infected computers at a target network and blitzes it with useless data until the network is overwhelmed and goes offline. Because the cloud is defined in part by its tremendous amount of space, enterprises can set up cloud-based security solutions to wick off malicious DDoS traffic to the cloud’s far more spacious and robust infrastructure. This way, enterprises can weather attacks that would otherwise crash them out.

If your client is working in an area where it finds itself on the wrong side of a lot of DDoS attacks, a cloud-based security suite that offers such protection could be what it needs to help it stay online.

Cloud Security Solutions for a Broader Range of Needs

Phishing is one of the primary ways that networks are compromised these days. And the means and methods by which hackers target phishing emails at enterprises is becoming even more insidious. They use advanced methods to bypass spam filters, use stolen information to target phishing emails toward specific individuals inside businesses, and use less obvious methods to deliver their payloads. To keep up with all of these threats, enterprises are now implementing cloud-based security solutions that can make sense of these constant incoming threats in a way that neither in-house solutions nor individual IT staff have the bandwidth for.

The more we see cybersecurity threats targeting different entry points of networks in more sophisticated ways, the more the cloud, with its advanced processing power, will act as a tool to handle them.

Increased Intelligence Capabilities

It’s not just the hackers who are becoming smarter—the malware that they’re making is becoming more intelligent as well. It’s important to have eyes—either internally or through a solution provider—on what is happening on a network. But for those threats that are simply too sophisticated to make sense of, cloud-based security solutions are beginning to pioneer artificial intelligence techniques that can better outflank some of the craftier malware. While some of these advanced tools are in their early stages of development and might not seem immediately applicable to every business, it’s possible that in the future many more businesses will need to leverage the processing power of the cloud as a matter of maintaining a baseline of cybersecurity. 

How have you seen businesses successfully implementing cloud-based security solutions? 

Topics: News and Trends

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