Many UCC solution providers are attracted to the sales opportunities they hear about in other markets. For instance, healthcare and finance—two heavily regulated verticals—can, indeed, be quite lucrative. However, before you attempt to get your piece of the pie in either market, you need to understand that the regulations driving the IT spending also add complexity to the solutions. Here are the top 3 things you need to know about successfully selling UCC in healthcare and finance:

Top 3 things you need to know about selling UCC in healthcare and finance

Healthcare and finance can be lucrative markets for UCC solutions if you understand these 3 things.
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A doctor is making her hospital rounds when she receives a text message from her office. The message is simple: “Call patient John Smith at (555) 123-4567 about the results of his latest lymphoma tests.” A colleague notices this and cautions that sending such messages is a HIPAA violation. The doctor was caught off guard and wasn’t aware of any violation.

Bring HIPAA-compliant UCC tools to your healthcare customers

Where VARs can find common communication security gaps with healthcare organizations and how to address those gaps with HIPAA-compliant UCC tools.
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