All types of businesses, small to large, can benefit from video-conferencing technology in one way or another, allowing for improved customer service, better collaboration, and enhanced productivity. Video conferencing can help companies reduce travel risk, shorten meetings, optimize information exchange, connect dispersed staff without the travel expense, improve flexibility, and provide a competitive advantage. There are two vertical industries, however, that are truly worth targeting by resellers; these are healthcare and education. Let’s take a look at each one.
Video conferencing has successfully addressed all types of educational, managerial, and patient challenges in all sizes of hospitals and healthcare facilities, and the market is growing every year. According to research, the global market for video-conferencing equipment and services is expected to grow at a compound annual growth rate of 8.5 percent from 2015 to 2023. Video conferencing can offer great tools to those in the healthcare industry. Telemedicine and HD video-conferencing systems give doctors the opportunity to connect with patients and other parts of the medical staff quickly and easily. Some of the ways that video-conferencing technology benefits the healthcare industry are:
- Cost Savings ─ Even from long distances apart, doctors can interact via video with their patients, get test results, and even speak directly with those providing treatment at the patient’s location. In addition, video conferencing reduces the time and expense associated with travel and the related carbon footprint, which can help a hospital meet its environmental objectives.
- Simplified Ongoing Education ─ For medical professionals who have limited time to travel to update their education and certifications, video conferencing is a great solution.
- Group Training ─ Training new employees can be difficult, especially if there are large groups of trainees across multiple locations. Video conferencing is an ideal solution for providing information on benefits, policies, and compliance to new employees regardless of how many need training or where they are.
- Video Conferencing Improves Quality of Care ─ By using video conferencing, a hospital can often eliminate the need to transfer a patient who needs specialized ongoing care to a different facility. Treatment delivery can be improved, because doctors in other locations can speak directly with those administering care or with specialists and can also make clinical diagnoses and consult with patients.
- Improved Competitive Advantage ─ With the use of video-conferencing tools, medical professionals can share knowledge on a wider scale to facilitate faster, better medical decisions. Video conferencing can also be used to create more personal, one-to-one relationships between staff members, creating a more cohesive, productive team.
The education industry can also use video conferences for many things, both inside the classroom and out. More than a third of US schools now regularly use video conferencing in the classroom. The growth in the education sector is expected to continue as schools look to expand curriculums while controlling costs. Some of the ways that schools, students, and teachers can benefit from video conferencing are:
- Reduced Training Costs ─ Teacher training, often held several times over the course of a school year, can become time-consuming and expensive. Video conferencing can be used to reduce the time and cost requirements and can also work for specialized training and administrative meetings.
- Enhanced Curriculum ─ When time or budget issues make field trips impossible or impractical, video conferencing can be an excellent substitute. This can help schools save money on planning and execution and save students money typically associated with field trips.
- Expert Interaction ─ Many school systems are adopting video-conferencing technology to allow experts to talk and interact with students. This gives students the opportunity to move from beyond the textbook to speaking with important people, top experts, and famous personalities who can help improve student engagement.
- Classrooms Without Boundaries ─ Video conferencing can be used to help teach students who are remotely located in rural areas, other cities, and even other countries, giving everyone the opportunity to learn. The ability to share information between classes is another advantage, giving students the opportunity to learn about other places, putting a face to different cultures.
- Record and Archive Sessions ─ Whether a student missed a class or simply wants to go over the content during his or her study time, video-conferencing recording and archiving capabilities allow sessions to be stored for future access. This technology can also be beneficial to teachers unable to attend staff meetings live.
- Remote Meetings with Parents ─ Video-conferencing applications can help parents and teachers avoid scheduling conflicts by allowing them to meet remotely. Teachers and parents gain the ability to meet each other as close to face to face as possible while saving time and improving meeting productivity.
Justifying an investment in video conferencing is easy, because the returns are available in many ways. Video conferencing allows the right people to access necessary information when they need it, no matter where they may be, reducing travel costs and increasing productive time. Almost any industry can benefit from video-conferencing applications and tools, and VARs that take the time to learn the needs of two of the biggest industries—healthcare and education—will be able to sell to these organizations over and over again, easily and profitably.
Does your company understand the needs of the healthcare and education markets when it comes to video-conferencing technology? Please comment below.